Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to and securing the rights of, marginalised producers and workers – especially in the South.
By adopting Fairtrade's approach, we attempt to provide artisans better control over their art and give them the freedom to price their skills. We put Fairprice as a benchmark of our business because artisans deserve a decent income which motivates them to continue practicing their art and pass it on to the next generation who also finds it economically viable to practice the art.